Kutheni abantu bayithiyile iApple?

Ndiyazi ukuba kutheni ulapha, uyazi ukuba kutheni ulapha, ke masingene ngqo kuyo. I-Apple yinkampani eyahlulahlula. Inezigidi zabalandeli kodwa nezigidi zabathiyileyo. Ngaphantsi kwenqaku ngalinye, ividiyo okanye iposti yemidiya yoluntu enxulumene ne-Apple, kuhlala kukho izimvo ezivela kuwo omabini amaqela, kwaye iimfazwe ezifanayo zihlala zilwa phakathi kwabahlobo kubomi bokwenyani ngokunjalo. Sele sixoxe zeziphi iinkalo zebrendi ezenza ukuba zithandwe kangaka , Kodwa ngoku lixesha lokuba ucofe ingqekembe uze ubone ukuba yintoni abantu abanayo ngokuchasene nayo. Kodwa masiqale ngezinye ezisisiseko ...

Ngaba iApple iluphawu oluthiyiweyo?

Kwiphepha lophando lwakutsha nje elibizwa ngokuba 'Intiyo yeBranti yoMthengi: Ukuqengqeleka komphunga nantoni na endiyibonayo”Ngu S. Umit Kucuk (Psychol. UMark. 2019; 36: 431–443. https://doi.org/10.1002/mar.21175 Njengenxalenye yesaveyi ejikeleze abantu abangama-500 babuzwa malunga neemvakalelo zabo malunga neempawu kunye nemikhwa yabo xa kufikwa kwintiyo. Nantsi into efunyenwe sifundo:
Ngaphezulu kwamagama e-150 ahlukeneyo eempawu akhankanywe ngabaphenduli njengeempawu ezithiyiweyo. Phantse iipesenti ezingama-50 zeentengiso zeempawu zivela kwii-brand ezingama-30 ezidweliswe kuluhlu lweyona nto ibaluleke kakhulu kwihlabathi kulo nyaka kwenziwa olu phando (olona hlobo lwentiyo, nge-12%, yayiyi-Apple, kwaye, nge-9%, iWalmart). Oku kubonisa into eyenzeka 'eNgciphekweni yokuBekwa emngciphekweni': ezona zixhobo zibaluleke kakhulu zivelisa intiyo eyiBrand ngakumbi kunezo zingenaxabiso.
Ukuba phambi kweWalmart, inkampani edume ngokuhlawula umvuzo ophantsi kakhulu, abasebenzi bayo kufuneka basebenzise izitampu zokutya , uthetha ngokubanzi malunga nenani lentiyo i-Apple eqokelela.

Kutheni le nto iApple ijolise kwintiyo engaka?

Kungenxa yokuba abantu bathanda ukubathiya abo bangaphezulu

Makhe sithethe ngokungakumbi malunga 'neengozi ezimbini eziphosakeleyo'. Eli gama laqulunqelwa ukubonisa inyani yokuba ezona zinto zibalulekileyo zixabisekileyo zifumana eyona ntiyo. Ukusuka kwiiakhawunti ze-Twitter ezinxamnye ne-anti-brand kunye ne-Facebook ukuya kwiiwebhusayithi ezigcweleyo ezijolise ekuqokeleleni indelelo yabantu ngenxa yohlobo, iinkampani ezithandwayo ngoomazibuthe benzondo. Isizathu soko inokuba kungenxa yokuba banxulunyaniswa nokubawa kwamashishini, amaqhinga athandabuzekayo okanye enye into. Ngethuba nje iqumrhu liphezulu kwitshathi efanelekileyo, iitoni zabantu aziyi kuyithanda nokuba ngaba ikhona kuphela. Ayisiyonto yodwa kwiimpawu nokuba. Sibona ngamaqela alawula umdlalo othile, okanye iimbaleki eziwina iimedali zegolide iminyaka emininzi ilandelelana.
U-Apple ebephezulu kwiitshathi ezininzi- kwaye ixesha elide ngoku- elincedileyo ekuqokeleleni kungekuphela nje isiseko sabalandeli abazinikeleyo (ngakumbi emva koko) kodwa uninzi lwabazondayo. Banokufumana uninzi lwezizathu zeemvakalelo zabo, ke masiqhubeke phantsi kolu luhlu.

Kungenxa yokuba iApple lelinye iqela

Abantu banamathela ngokungathandekiyo kwiimveliso abazisebenzisayo ngaphandle kokudibana kwamashishini amakhulu abonelela ngokunqabileyo ukuba babuyise nangayiphi na indlela enentsingiselo. Kuyinyani ngokuphindiweyo xa kufikwa kubuchwephesha kwaye ngakumbi xa sinciphisa izinto ukuya kwii-smartphones. Ii-Smartphones ziye zaba yinxalenye ebalulekileyo yobomi bethu kangangokuba ukuba umntu usithuka esona sixhobo sikhethileyo siyithatha njengesithuko kuthi.
Xa kuziwa kwiifowuni, kukho amaqela amabini ahluke kakhulu: I-Apple (okanye i-iOS) kunye ne-Android. Kwaye ngelixa iqela le-Android lahlulwe laba zii-subteams ezinjengeSamsung, i-OnePlus, iXiaomi njalo njalo, xa iApple isesondweni, badibanisa amandla ngokuchasene notshaba oluqhelekileyo. Bexhobe ngezibakala, bathandana nomnye umntu okanye bathuka nje, bayangena edabini. Ngamanye amaxesha ilogo engalunganga kwi-smartphone yakho yiyo yonke into efunekayo ukuze ungene kwingxabano malunga nokuba yeyiphi itekhnoloji ephezulu.

Kungenxa yokuba iApple yimbonakalo yokuthenga

Kuxhomekeka kwixabiso lesitokhwe sayo, iApple ihlala ilolona phawu luxabisekileyo emhlabeni, nto leyo ethetha ukuba iyaphumelela kubungxowankulu. Kwaye ayikwenzi oko ngokuthengisa kuphela izigidi zemveliso kodwa nangokondla abantu ngefilosofi yokuba iimveliso zayo zisenza abantu abangcono. Ukhe weva izinto ezinje 'zinika abantu izixhobo ezintle kwaye baya kwenza izinto ezintle' batsho ngexesha lokunikezela kwabo. Kwaye ngelixa la mazwi engekho ubuxoki, sinokuvuma ukuba umsebenzisi we-Apple ophakathi akenzi izinto ezintle nge-iPhone okanye kwi-MacBook yabo. Kodwa ngokusebenzisa zonke izixhobo zentengiso ezikhoyo kunye nokufefa izinto zobungangamsha kwiwebhusayithi kunye nentengiso, iApple iphumelele i-aura ephantse yangummangaliso ejikeleze iimveliso zayo ukuze zibonakale zinomtsalane ngakumbi.
Abo bangakhange babanjiswe yi-aura, nangona kunjalo, bakufumanisa kuyothusa kunokubhenela kwaye kubo, konke okungalunganga kwihlabathi langoku kunye nokuthanda kwethu izinto eziphathekayo. Ukuchitha amakhulu okanye amawaka eedola kwinto enexabiso eliphantsi kunezinye ayamkelekanga kubo kwaye iphosakele ngokuchanekileyo. Akukho kraca kufuneka ibekwe kumgangatho wesiseko kuba zonke ziyinxalenye nje yeenkampani ezifuna inzuzo.
Ukuthetha ngokubeka isiseko ...

Ngenxa yabalandeli bakaApple

Abalandeli beApple abalinde emgceni wokuthenga i-iPhone yamva nje Sonke sinamava apho sithanda into kodwa siyifumene ifanbase iyacaphukisa kangangokuba sikhethe ukuhlala kude nayo kunokuba semngciphekweni wokudityaniswa nayo. Kwaye kwabanye abantu, kuyinyani ngokuqinisekileyo xa kuziwa kubalandeli beApple. Ukuzinikela kwabo kuhlobo lwentengiso kuhlala kufikelela kumanqanaba anje ngenkolo kunye nendlela abayincoma ngayo yonke imveliso ekhutshwe yinkampani nokuba zithini na iinjongo zayo okanye iimpazamo zayo zinokucekiseka.
Nokuba iimvakalelo zakho ngakwi-Apple azithathi cala, ukudibana nomlandeli we-Apple ozama ukukuqinisekisa ukuba iimveliso zayo zimangalisa kangakanani, ngokungathi zifumana ukusikwa kwiingeniso, zinokukwenza ungaluthandi uphawu.

Ngenxa yokuba abayonxalenye yomsebenzisi ekujoliswe kuwo ngu-Apple

I-Apple ihlala igxekwa ngokwenza umda ngokungekho mthethweni kwizinto ezinokwenziwa ngabasebenzisi ngezixhobo zabo. Ukusuka ekubeni ngakwazi ukubeka iindlela ezimfutshane kwii -apps naphi na apho bafuna ukungabinakho 'ukuthumela ngeBluetooth', zininzi izinto ezinokuphunyezwa ngokulula kodwa iApple iyala ukwenza njalo. Oku kuhlala kubacaphukisa abasebenzisi abaphambili kuba baziva ngathi iApple ibaphatha ngokungathi abayazi into abayenzayo. Kwaye oko akukude nenyaniso. I-Apple's userbase igubungela yonke into onokucinga ngayo, kwaye uninzi lwabasebenzisi bayo abekho kude nje ekubeni babe phambili, abanamdla wokuba njalo. Bafuna isixhobo esilula kwaye kulula ukusisebenzisa kwaye senza izinto ezimbalwa abazifunayo kuyo ngokwaneleyo.
Ukuba ungumntu osoloko uqhuba u-offroad ngekhe uphambane ukuba iToyota Corolla entsha ayisiyi-4x4, kutheni ke ukuba ube nomsindo kwa-Apple ngokunikela ngento ekucacileyo ukuba ayenzelwanga ukwanelisa iimfuno zakho njengomsebenzisi we-smartphone?

Ngenxa yeendlela ezithandabuzekayo zika-Apple

Umjelo omkhulu wentiyo yeApple zezinye zeendlela zeshishini ezibonakala zingahambelani nenkcazo yenkampani malunga nokuba benza yonke into ngomdla womsebenzisi engqondweni. Ukutshaja okucothayo kwiibhokisi ukukwenza ukuba uchithe imali ethe kratya kwezi zithengiswa zodwa; ukugcinwa kwesiseko esezantsi kwii-iPhones ukuze uye kuhlobo olubiza kakhulu; I-CPU yokugqabhuka ngenxa yebhetri ehlaziyiweyo ekwenza ukuba uthathele ingqalelo ifowuni entsha ngokukhawuleza kwaye ulwa nelungelo leivenkile zokuzilungisa ezizimeleyo zokulungisa izixhobo ze-Apple ezaphukileyo zizinto nje ezimbalwa ezingathandekiyo kubasebenzisi kwaye ziyinxalenye yencwadi yenkampani.
Zonke ezo zizathu ezisemthethweni zokungayithandi iApple kwaye batyhale inani labasebenzisi kude ne-ikhosistim yayo kule minyaka idlulileyo. Njengoko mhlawumbi uqaphele ukuba zonke zenzelwe ukunyusa inzuzo yenkampani okanye into abantu abayibona njengokunyoluka. Inyani yile yokuba, nokuba iinjongo zeApple zinokuqaqamba kangakanani na, iseyinkampani ethengisa esidlangalaleni kwaye kwikota nganye abaphathi bayo kufuneka bezise iindaba ezimnandi kubatyali mali okanye bazokuba sengxakini.
Ngoku sithethile ngemali ...

Ngenxa yokuba iimveliso ze-Apple azifikeleleki

Kuyavunywa, le yeyona Apple Watch icingelweyo ephezulu kodwa ii-apos zisengathi ziyafana ne $ 400 yeemveliso ze-Apple zibiza kakhulu kwaye oko kuyilo. Awusoze ulive igama eliphantsi ngexesha lokuboniswa kweApple, kukho 'ixabiso elingabizi kakhulu' kuphela. I-brand inikezela ngeemveliso eziphezulu kwaye ifuna abantu bayazi loo nto kwithegi yexabiso ukuba ayikho enye into. Ewe kunjalo, ayinguye wonke umntu okwaziyo okanye okulungeleyo ukuhlawula loo maxabiso. Ngokwendalo, oko kukhokelela kwintiyo kuba inkampani ibeke umqobo othintela abantu abathile ukuba bangene 'kwigadi ebiyelweyo'. Ixabiso elingaphezulu kwexesha ligama elisetyenziswa rhoqo ukuchaza iimveliso zeApple. Ngaba banokubiza imali encinci? Mhlawumbi kunjalo. I-Apple isebenza namanye amaziko aphezulu enzuzo kwishishini. Ngelo xesha, ngumenzi wesithathu ngobukhulu be-smartphone kwaye okoko amanani ayo okuthengisa abonisa ukuba abantu abangaphezulu ngokwaneleyo banele ngesicwangciso samaxabiso sangoku.
Ezo zizizathu nje ezimbalwa zokuba abantu bayithiyile iApple. Kukho intabalala yabo kwaye ngokuqinisekileyo uve okuninzi ngakumbi. Mhlawumbi uyinxalenye yentshukumo echasene ne-Apple ngokwakho? Ukuba kunjalo, zive ukhululekile ukuba wabelane ngento ekutyhalelayo kude negama kumagqabantshintshi angezantsi!